The next significant major innovation from Royal® came in 1984 with the launch of the Dirt Devil® Hand Vac®. The Hand Vac® soon became Dirt Devil®’s signature product and the largest selling hand-held corded vacuum cleaner in the United States. Since its debut, more than 23 million Dirt Devil® Hand Vacs have been sold.

The success of the Hand Vac™ has opened the door for many new product introductions under the Dirt Devil® brand such as the original Broom Vac® launched in the 1980’s. The successful re-launched of the iconic Broom Vac® in 2005 led to the introduction of the Dirt Devil Designer Series consisting of the BRUM™, KONE™, KURV™, KRUZ™ and KWIK™; an amazing line of award winning lightweight cordless vaccuum products. Dirt Devil has also introcuced the first “Energy Star” rated product in the floor care cordless category  using  it’s “Accu-charge” technology delivering energy savings of 70% over other models. Dirt Devil is truly the cordless innovator and is always ready to Fight Dirty!  

Dirt Devil® is a brand that has changed the way consumers think about cleaning and has built brand loyalty through strong consumer satisfaction enjoying 95% brand name awareness in North America.

Dirt Devil® manufactures uprights, hand vacs, stick vacuums, canister vacs, and carpet shampooers. These products are sold through major retailers nationwide in North America and around the world. 

TTI acquired the Dirt Devil® floor care brand in 2003 and it is now part of the TTI Floor Care division. 

For further information please visit the Dirt Devil websites:
Dirt Devil® - USA
Dirt Devil® - Europe