The Floor Care and Appliances business comprising of HOOVER®, DIRT DEVIL® and VAX® achieved sales that rose by 0.7% over 2010 to US$1.0 billion, accounting for 27.4% of Group turnover.
Hoover Dirt Devil. VAX
Brand HOOVER® has helped families keep their homes fresh and clean for more than 100 years. With a wide range of cleaning products, HOOVER® delivers superior cleaning performance, consistency and exceptional customer service. From the first HOOVER® vacuum in 1908 the brand continues to build products that exceed our customers needs through innovative product features. DIRT DEVIL® encourages their customers to roll up their sleves, get tough and Fight Dirty® in their home. With powerful lightweight Uprights and manouverable Stick Vacs, DIRT DEVIL® offers a broad range of cleaning solutions. From apartment dwellers to first time home owners, a DIRT DEVIL® product is essential in any living situtaion. VAX® is the UK’s best selling floor care brand and the only floor care specialist to offer a comprehensive range of carpet cleaners, upright and cylinder vacuum cleaners, steam, cordless, and hard floor cleaners.

Designing and developing products with consumers cleaning needs in mind, and to suit every budget we offer a floor care cleaning solution for any home.

Products & Technology
    Products
  • Upright – Bagged and Bagless, Canister – Bagged and Bagless, Stick, Handheld Vacuums, Carpet Washers and Solutions, Hard floor Cleaners and Solutions, Steam Cleaners and Cleaning Solutions, Specialty Garage Utility Cleaning Systems and Air Purification Products
    Technology
  • WindTunnel® and WindTunnel Max™, Multipurpose Spinscrub®, MaxExtract®, MaxExtract® Pressure Pro, Bagged, Bagless Cyclonic, Wide Path® Nozzle suction, Dual V® Twin Air Path Suction, Dual Tank Water Filtration and lithium ion cordless
    Products
  • Uprights – Bagged and Bagless, Quick Vacs, Canisters – Bagged and Bagless, Stick Vacs, Hand Vacs, Steam Cleaners, Pressure Washers, Robotic Vacuums and Accessories
    Technology
  • Bagged, Bagless, Cyclonic, Corded & Cordless
    Products
  • Carpet Cleaners – Rapide®, Dual V®
  • Upright/Cylinder Vacuums – AIR®, Power®
  • Hard Floor Cleaners – Bare Floor Pro™, Floormate®
  • Cordless - Life®
  • VAX® Cleaning Solutions
  • VAX® CLEAN WITH NO MACHINE™ solutions
    Technology
  • Heated Cleaning, Single-cyclonic, Multi-cyclonic, Dual V® Twin Air Path Suction, Spin Scrub® deep cleaning, HEPA H12 Filtration
End-Users
  • Homeowners and premium cleaning enthusiasts, cleaning businesses, industry and trades
  • Homeowners and budget conscious cleaning enthusiasts
  • The mass market of domestic cleaners who are looking for a floor care product, which offers high performance at a competitive price
Distribution
  • Leading Home Centres, Mass Merchants, Catalogue, TV Shopping, Online Retailers
  • Leading Home Centres, Mass Merchants, Catalogue, TV Shopping, Online Retailers
  • Mass Merchandisers, Electrical Multiples, Grocery Retailers, DIY Retailers, TV Shopping, Online Retailers