The Power Equipment business, comprising of MILWAUKEE®, AEG®, RYOBI® power tools and accessories, and RYOBI® and HOMELITE® outdoor products and accessories, achieved an 11.6% increase in sales in 2011 to HK$2.7 billion. The business accounted for 72.6% of Group turnover, against 70.5% in 2010.
Milwaukee AEG RYOBI Homelite
Brand MILWAUKEE® is an industryleading manufacturer and marketer of heavy-duty, portable electric power tools and accessories. MILWAUKEE® leverages technology and disruptive innovation to deliver trade-based solutions to skilled tradesmen around the world. The AEG® power tools brand has been delivering high-performance tools since 1898. 114 years later and nothing has changed, AEG® power tools continues to push boundaries and innovate with a current focus on the cordless sector, harnessing lithium ion power as well a myriad of traditional but highly innovative corded tools. RYOBI® offers the most extensive award winning and innovative line of consumer focused products and accessories for worldwide use. The RYOBI® power tool range is anchored by the 18-volt ONE+ System® of over 50 products, ranging from drills, drivers, saws and trimmers to sanders. RYOBI® also offers a wide variety of outdoor products that supports end-user needs with extensive lines of energy efficient gas, electric and cordless products. HOMELITE® Consumer Products manufactures a full-line of outdoor power equipment including string trimmers, blowers, chain saws, hedge trimmers, pressure washers, generators and outdoor accessories for the consumer, do-it-yourselfer and garden enthusiast.
Products & Technology
    Products
  • Cordless Power Tools, Corded Power Tools and Accessories, Solutions based Hand Tools, Test & Measurement diagnostic equipment
    Cordless Platforms
  • Lithium ion batteries M12™, M18®, M28™ REDLITHIUM™
    Technology
  • State of the art motor technology – POWERSTATE™ Brushless Motor
  • Advanced electronics – REDLINK PLUS™
    Accessory technology
  • Sawzall® blades, SWITCHBLADE® self-feed bits, BIG HAWG® hole cutters, THUNDERBOLT® drill bits, Shockwave Impact Duty™
    Products
  • Cordless and Corded Power Tools
    Cordless Platforms
  • Pro Lithium ion Cordless System 12-volt 14.4-volt and 18-volt
  • Omni Pro™ Multitool system with interchangeable heads
  • Cordless and Corded Power Tools, and support accessories
    Accessory technology
  • Fixtec® rapid accessory change system
    Products
  • Cordless and Corded Power Tools
  • Gas, Electric and Cordless Powered Outdoor Products
  • Power Tool and Outdoor Products Accessories

Technology

Power Tools

  • 18-volt ONE+ System®
  • 4-volt Lithium ion

Outdoor Products

  • 2-Cycle & 4-Cycle – Gas
  • 4-volt, 24-volt & 36-volt Lithium ion Systems
    Accessory technology
  • SpeedLoad®
    Products
  • Gas and Electric Powered Trimmers, Blowers, Chain Saws, Hedge Trimmers, Lawn Mowers, Log Splitters, Pressure Washers, and Generators
    Technology
  • Homelite®products are designed to provide consumers great performance at an incredible value
End-Users
  • Mechanical, electrical, plumbing, remodeling and maintenance repair professionals
  • Professional tradesmen, Contractors
  • Do-it-Yourselfers and Cost-Conscious Professionals
  • Homeowners, woodworkers, hobbyists, craftspeople, and value-conscious contractors
  • Consumers, Do-it-Yourselfers and garden enthusiasts
Distribution
  • Home Center channels, Hardware, Industrial MRO, Plumbing, Electrical, Construction and Automotive channels
  • Professional / Traditional Trade distribution
  • Professional section of Modern channels and Home Centers
  • Home Centers and Hardware stores
  • Worldwide primarily through Home Centers, Garden Centers and Hardware stores