{"id":4924,"date":"2013-12-12T14:48:52","date_gmt":"2013-12-12T14:48:52","guid":{"rendered":"http:\/\/tti-ar2012.com\/?page_id=4924"},"modified":"2013-12-12T14:48:52","modified_gmt":"2013-12-12T14:48:52","slug":"growth-initiatives","status":"publish","type":"page","link":"https:\/\/ar2012.www.ttigroup.com\/executive-summary\/ceos-strategic-review\/growth-initiatives\/","title":{"rendered":"Growth Initiatives"},"content":{"rendered":"<div class=\"innerPageCenterDiv\">\n<div class=\"pageTitlewithImgLeft\">\n<div class=\"headlineTitle\">Chief Executive Officer&#8217;s Strategic Review<\/div>\n<\/div>\n<div class=\"clearfix\">\n<div class=\"chairmanStatementLeft\"><\/div>\n<div class=\"chairmanStatementRight\">\n<div class=\"quote\">Growth Initiatives<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"innerPageCenterDiv\">\n<div class=\"clearfix\">\n<div class=\"chairmanStatementLeft\"><\/div>\n<div class=\"chairmanStatementRight\">\n<div class=\"ceoArrowHeading\">\n<p>WE HAVE <span class=\"white\">A BOLD VISION OF GROWTH<\/span><br \/>FOR THE NEXT THREE YEARS.<\/p>\n<p class=\"ceoArrowSubheading\">Growth initiatives that will capture opportunities generated by our business units across the globe.<\/p>\n<\/div>\n<ul>\n<li>\n<h6>1. DELIVER BREAK-THROUGH, DISRUPTIVE TECHNOLOGY<\/h6>\n<p>Maximize our investment in R&amp;D to develop break-through technology and bring disruptive new products to the market. We will continue investing in R&amp;D to develop leading edge technologies and innovative new products that perform better and are embraced by end-users. We work closely with targeted end-users to bring to life these innovations and assure their commercial success. For MILWAUKEE<sup>\u00ae<\/sup> this means continuing the flow of new products that improve the productivity of the skilled trades and disrupt the competition through value-added technology advancements like FUEL<sup>\u00ae<\/sup>.<\/li>\n<li>\n<h6>2. LITHIUM ION CORDLESS LEADERSHIP<\/h6>\n<p>Lithium ion cordless products as  the centerpiece of our product strategy. The global market for cordless  products in our industries is expanding rapidly and TTI has led the way with  game-changing successes like RYOBI<sup>\u00ae<\/sup> lithium ion cordless outdoor products. We  have built industry leading product development and manufacturing competencies  to exploit the expansion of lithium ion cordless products. We have established  the broadest and most successful lithium ion cordless system platforms in the  world and are committed to expanding these franchises with innovative products  and services. <\/li>\n<li>\n<h6>3. BROAD-BASED INNOVATIVE PRODUCTS<\/h6>\n<p>Broad-based innovative new products  and new business development around our key business units and powerful brands.  Our high-speed new product teams will launch user-focused innovations that  create new business platforms and deliver incremental growth. We are looking at  broad categories with vast potential, like the hand tool business under the  MILWAUKEE<sup>\u00ae<\/sup> and HART<sup>\u00ae<\/sup> brands, the steam cleaning products from HOOVER<sup>\u00ae<\/sup>, VAX<sup>\u00ae<\/sup> and  DIRT DEVIL<sup>\u00ae<\/sup>, or the extensive accessories in almost all our product categories.<\/li>\n<li>\n<h6>4. AGGRESSIVE MARKETING, DEMAND  CREATION<\/h6>\n<p>Aggressive marketing, demand  creation for key brands and targeted products. We launch new products with  superior innovations, or enter new markets with compelling marketing to  generate user demand. We will continue expanding our communications and user  conversion programs to deliver brand and product messages that attract new and  loyal end-users. We are significantly increasing our store merchandising,  marketing, promotions, and other downstream demand generating activities. <\/li>\n<li>\n<h6>5. TARGET GEOGRAPHIC EXPANSION<\/h6>\n<p>Continued expansion into  under-represented geographies and markets. We are focused on continuing the  considerable success in expanding our share of markets like Canada, Western  Europe, Australia and New Zealand, as well as the US. Additionally, we are establishing  marketing companies and building distribution footholds across Eastern Europe,  Middle East and Africa, Latin America and Asia, merging local knowledge and TTI  culture to ensure sustainable growth. <\/li>\n<li>\n<h6>6. FLOOR CARE TRANSFORMATION<\/h6>\n<p>Floor Care transformation to lead  the industry and to be a key contributor to our growth. Our powerful floor care  brands; the iconic HOOVER<sup>\u00ae<\/sup>, VAX<sup>\u00ae<\/sup> and DIRT DEVIL<sup>\u00ae<\/sup> are unrivaled. We have  initiated a plan to unlock their value through a pipeline of innovative and  well designed products, great demand generating marketing, and streamlining  operations to boost productivity and lower costs. All these initiatives will be  internally funded through cost savings and growth. <\/li>\n<li>\n<h6>7. DRIVE OPERATIONAL PRODUCTIVITY<\/h6>\n<p>Operational Excellence will remain  at the center of our operating culture and of the commitment we make to our  customers. At our core is a relentless search to constantly deliver improvement  in everything we do. We have a robust process for delivering productivity and  quality in our manufacturing based on lean initiatives, supplier performance  enhancement programs, and rigorous project management. We are investing in  automation to drive efficiency improvements and better quality in our  manufacturing. Our supply chain management will remain highly focused on  improving service levels to our customers, one of TTI&#8217;s key competitive  advantages.<\/li>\n<li>\n<h6>8. GLOBAL ORGANIZATIONAL DEVELOPMENT<\/h6>\n<p>Organizational development will be  enhanced to ensure we have the best teams in the industry, both locally and  globally. We have an outstanding management team, but are acquiring externally  and developing internally the high-caliber talent required to build scale in  our core markets and expand geographically. Our flourishing LDP program will be  expanded to help serve our growth, extending its reach further outside of North  America. We already have LDPs in a number of international markets and our  engineering LDP program in China is off to a successful start. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chief Executive Officer&#8217;s Strategic Review Growth Initiatives WE HAVE A BOLD VISION OF GROWTHFOR THE NEXT THREE YEARS. Growth initiatives that will capture opportunities generated by our business units across the globe. 1. DELIVER BREAK-THROUGH, DISRUPTIVE TECHNOLOGY Maximize our investment &hellip; <a href=\"https:\/\/ar2012.www.ttigroup.com\/executive-summary\/ceos-strategic-review\/growth-initiatives\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"_tmp_report.php","meta":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/pages\/4924"}],"collection":[{"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/comments?post=4924"}],"version-history":[{"count":0,"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/pages\/4924\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/pages\/27"}],"wp:attachment":[{"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/media?parent=4924"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ar2012.www.ttigroup.com\/wp-json\/wp\/v2\/yst_prominent_words?post=4924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}